Author: Alpha Team

Skincare trends have evolved dramatically over the past few years, but perhaps none more unexpectedly than the rise of baby skincare brands among teens and tweens. What was once designed to soothe and protect the delicate skin of newborns. Now become a beauty staple for a generation obsessed with self-care, aesthetic packaging, and “clean” ingredients. Surprisingly, one particular baby skincare brand has skyrocketed to $100 million in annual revenue, thanks largely to its newfound popularity among adolescents. But how did a brand created for babies turn into a cult favorite among middle and high schoolers? In this article, we’ll explore…