Author: Alpha Team

While in today’s fast-paced digital world, when it comes to times to communicate, timing matters. When you remember to send a birthday wish at midnight, when you remember to remind your colleagues at work the first thing in the morning, or when you need to tell a colleague in another time zone to pick up the phone for them, timing is of utmost importance. But no individual can spend all their time doing all these tasks to time his messages. And that’s where message scheduling comes in. Senders such as WhatsApp and Telegram are the backbone of messaging and don’t…

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Skincare trends have evolved dramatically over the past few years, but perhaps none more unexpectedly than the rise of baby skincare brands among teens and tweens. What was once designed to soothe and protect the delicate skin of newborns. Now become a beauty staple for a generation obsessed with self-care, aesthetic packaging, and “clean” ingredients. Surprisingly, one particular baby skincare brand has skyrocketed to $100 million in annual revenue, thanks largely to its newfound popularity among adolescents. But how did a brand created for babies turn into a cult favorite among middle and high schoolers? In this article, we’ll explore…

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